Video Production for Next Level Marketing
Studies have shown the effectiveness of using video content for marketing over and over again. 90% of customers in one study reported being heavily influenced by videos when making a purchase decision. Another study showed that this type of content would claim more than 80% of online traffic by 2019.
Over the years, business owners have seen their marketing key performance indicators (KPIs) improve as a result of incorporating personalized videos into their strategy. Visual content engagement goes a long way in driving lead generation, conversion rates, click-through rates, and more.
Make video production work for you
With all those positive statistics on the power of visual content for marketing, you might be wondering how you can make it work for you. The following are our top tips for incorporating custom video production into your marketing campaign for better results.
1. Customize the content
Have you created any written content like a study or report for your marketing strategy? You can get more out of it by creating custom visual content, such as a short clip based on this content. A great strategy is to create the custom content for the emails that you use to promote the content or use the content on the registration landing pages.
2. Promote events
Are you organizing an event? Whether it’s a lunch, a conference, or a product launch, you can spread the word more effectively with an engaging clip. The clip should show your audience the value of attending the event. Must include:
You can go one step further and offer personalized content to recipients invited to an event. This type of content can include:
- A ticket that has the recipient’s name on it
- A call for the recipient to reserve their space at the event.
- Your company logo
- A conference credential with photos or names of the recipient.
3. Announce the launch of a new product, feature, or service.
Are you about to launch a new product or offer a new service? Do you have something new to tell your audience? A clip is the best way to get the information out. Inform your clients about what’s new in your portfolio. Show them how good the new service or product is and how they can benefit from it.
4. Build a personal relationship
Keep your customers engaged with announcements and messages to celebrate special days or occasions like birthdays, Mother’s Day, and more. Include clips in emails that are reminders of special occasions and notes to show that you appreciate them. Include information about special offers or services that they can take advantage of during your special day.
5. Get the cream of talent
Do you want to attract the best talent to your company? You can target the best candidates by showing the benefits of working for your company in an engaging video. Send them the clip to show them your potential new workspace and what it would be like to work at your company.
Personalized video content is a very effective way to gain and maintain the attention of current and potential customers. With the video production services of a well-known video production company, you can get your message across in a way that your prospects are sure to notice.